How do you track outdoor advertising?

One common misconception for outdoor marketing is that you can’t track its success.

However there are many ways to track outdoor marketing.

Here are some of the ways that you can track outdoor marketing campaigns.

  1. Use unique phone numbers. You can track the phone calls you receive from this.  If you have a CRM system than its also possible to track conversions from this.
  2. Use unique website URL’s. Again you can track the number of visits to these URL’s and track any conversions from this.
  3. Use unique special offers like discount codes or coupons. If tracked correctly this can provide invaluable information around a campaigns effectiveness.
  4. Do before and after market surveys. This can help check for brand recognition before and after the campaign. Would only suggest this for larger budgets.

Tracking marketing effectiveness can be done and with a practical approach it is possible to see and compare different marketing channels and their effectiveness.

We hope this helps if you need more ideas and information please contact us.

Team EatAds

About John
Maverick - backs up websites into the cloud - an online marketplace for outdoor media

One Response to How do you track outdoor advertising?

  1. Phil says:

    Great job on this write-up! I really like how you presented your facts and how you produced it intriguing and simple to understand. Thank you.

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