Why do Outdoor Advertising, its going to die right?

When we first mention the idea of Outdoor Advertising and what we are doing as a marketplace people often think we are working in a dying industry.

So while offline media in general is in decline (TV, Newspapers, Magazines and Radio)  this is because of the shift in consumer behavior. What is not changing is that people are going to work and going out of their homes.

In terms of media spend outdoor media is in fact growing.

“Outdoor Advertising in the United States generated US$5.9B in revenues in 2009 and is growing 10% each year. ”  – OAAA

APAC OOH is growing at 4.5% a year and is expected to be a S$15B industry by 2014 according to PWC.

Which leads us to the next point.

Outdoor Media is one of the most cost effective media buys at the moment when compared to other media.

A report from Morgan Stanley from 2009-2010 shows that the CPM is only bettered by Internet.

CPM's across media industries.

Morganc Stanley report 2009-2010 CPM across media industries

EatAds is also expanding its horizon’s in the media industry and believes by incorporating event advertising and sports sponsorship into this mix it can gain even further reach at a lower cost per impression than ever before. All food for thought when your planning your next media budget.

About John
Maverick - Dropmysite.com backs up websites into the cloud - EatAds.com an online marketplace for outdoor media

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