Outdoor Advertising Reaches a New (T)High

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Behold, as we usher in a new wave of innovative advertising. Nope, it isn’t a bleeding edge technology that is capable of taking advertising one step further. In fact this new trend takes us back to our bare fundamentals: our bodies.

Women in Japan are now wearing advertisements on their bodies; to be specific their thigh region that is revealed between their skirts and knee high socks. This phenomenon is being called ‘Japan’s most popular fetish’ already. The rules are simple; the girls have to be above 18 years of age and must know at least 20 people on social networking sites. Now, you may wonder, why would girls want to stick advertisements on their thighs? Here’s the clincher – they earn up to $128 dollars a day!

As interesting and exciting as this sounds, the real question that tugs our brain is – is this idea just a fad or is it here to stay? With a variety of cultures, rules and mind sets across the world, which countries do you think would be ready to welcome a concept like this?

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