Innovative advertising still afloat

Mumbai’s waters were host to an interesting piece of advertising when the movie, The Day After Tomorrow, promoted itself with a drowning banner. Adding some context to a hoarding always gets you brownie points!

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Shape Matters

It’s refreshing to see advertisers deviating from the standard hoarding specifications to experiment with various shapes and designs. Here are a few interesting advertisements that have been executed beautifully!

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Sao Paulo stripped off

Did you know that the 4th largest city in the world has been undressed of 15000 outdoor ads to make it a ‘clean city’? The mayor of Sao Paulo has outlawed all hoardings, out sized store signs and all other forms of outdoor publicity – including the distribution of fliers! Extreme much?

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We’re feeling the love!

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Turns out after the two arduous yet fun days at Startup Asia, we seemed to have garnered some attention from the media! The team up at Poached who covered the event has listed us as one of the up-and-coming start ups that have caught their eye! Read it here.

Outdoor Advertising Reaches a New (T)High

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Behold, as we usher in a new wave of innovative advertising. Nope, it isn’t a bleeding edge technology that is capable of taking advertising one step further. In fact this new trend takes us back to our bare fundamentals: our bodies.

Women in Japan are now wearing advertisements on their bodies; to be specific their thigh region that is revealed between their skirts and knee high socks. This phenomenon is being called ‘Japan’s most popular fetish’ already. The rules are simple; the girls have to be above 18 years of age and must know at least 20 people on social networking sites. Now, you may wonder, why would girls want to stick advertisements on their thighs? Here’s the clincher – they earn up to $128 dollars a day!

As interesting and exciting as this sounds, the real question that tugs our brain is – is this idea just a fad or is it here to stay? With a variety of cultures, rules and mind sets across the world, which countries do you think would be ready to welcome a concept like this?

Incredible. A billboard that produces drinking water from air!

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http://news.yahoo.com/blogs/sideshow/billboard-air-water-peru-lima-142159082.html

Pushing the Limits of OOH

Pushing the Limits of OOH

An interesting campaign by Ogilvy Action. Check it out!

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