Painting the town yellow !

Coop’s Paints spills over the line of boring advertising by jumping out of the hoarding.  Who knew advertisements for paint could be so exciting?

Outdoor-Advertising (1)

Recession & Outdoor Advertising Industry

The news  lately has a number of articles warning of a potential recession that could affect the entire world.

If this recession does happen Outdoor Advertising is going to be affected and one of the questions the EatAds team asks itself is how will this will affect its business.

The good news for EatAds is that in many ways the recession could benefit the online outdoor advertising marketplace business.

Here is why:

  1. Media owners will have more stock to offer to online outdoor advertising markets
  2. Media owners will be more inclined to show pricing and offer specials online in order to move stock
  3. Media owners will be more in favor of innovation due to the need to sell their inventory  (online auctions)
  4. Advertising exec’s will seek better ways to buy outdoor inventory

EatAds is making outdoor advertising more efficient and we believe a recession will spur the outdoor media industry to embrace more efficient online media channels.

We look forward to seeing the changes that happen over the next while.