Life size is out, king size is in!

Let a child see an advertisement like this and you are golden. Makes us wish we could own a set of Hot Wheels too – ah, the child inside awakens.

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Painting the town yellow !

Coop’s Paints spills over the line of boring advertising by jumping out of the hoarding.  Who knew advertisements for paint could be so exciting?

Outdoor-Advertising (1)

Innovative advertising still afloat

Mumbai’s waters were host to an interesting piece of advertising when the movie, The Day After Tomorrow, promoted itself with a drowning banner. Adding some context to a hoarding always gets you brownie points!

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Shape Matters

It’s refreshing to see advertisers deviating from the standard hoarding specifications to experiment with various shapes and designs. Here are a few interesting advertisements that have been executed beautifully!

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Sao Paulo stripped off

Did you know that the 4th largest city in the world has been undressed of 15000 outdoor ads to make it a ‘clean city’? The mayor of Sao Paulo has outlawed all hoardings, out sized store signs and all other forms of outdoor publicity – including the distribution of fliers! Extreme much?

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Uh oh, now that sucks

Sometimes even the best let a few details slip, or should I say slide? The Starbucks van gives passer by’s something to think about. Untitled

Print Advertising Turns a New Leaf

It is rare to see innovative print advertising, but the MacBook Pro – Ultra Thin caught every readers attention when they fashioned two sides of a magazine’s page as the new Macbook Pro, emphasizing on the new slim structure. Now that’s what we call turning over a new leaf.

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